Blog for Marketers

Advice on Pay Per Click Advertising

Read up on the latest trends and new ways to maximize your Pay Per Click budget and achieve your growth goals!

Long-tail searches account for 70% of all queries. Also, the long-tail keywords actually convert at a higher rate.

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There are three different types of keyword match types in Google Ads. You should have a mix of these match types.

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We recommend Call-Only campaigns for service-related businesses. A Call Only Ad shows on mobile devices and does not have a landing page URL

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