Ellen SilvaMay 11, 20225 minLong-Tail Keywords - Benefits of Using Long Tail Keywords in Paid Search StrategyLong-tail searches account for 70% of all queries. Also, the long-tail keywords actually convert at a higher rate.
Ellen SilvaFeb 21, 20226 minKeyword Match Types: What Are Google Ads Match Types?There are three different types of keyword match types in Google Ads. You should have a mix of these match types.
Ellen SilvaNov 16, 20212 minConsider Google’s Call-Only Ads to Drive High Intent Business We recommend Call-Only campaigns for service-related businesses. A Call Only Ad shows on mobile devices and does not have a landing page URL
