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  • Ellen Silva

Benefits of Using Long Tail Keywords in Paid Search Strategy

Buyers of Google Adwords are chasing the “head” keywords and driving up their costs.

There is a huge opportunity in keywords with natural language patterns as search behaviors evolve. Long-tail keywords are hard to find and optimize without machine learning or deep learning.

Online Search Behaviors

Online searches with keyword patterns are changing rapidly. Many searchers are asking questions like: ”how to set up a Google Adwords account” or ”what is the best air fryer”. We are seeing longer form searches (more natural language-based) which is further creating challenges to manage scale. However, there are opportunities to find better patterns, reduce costs, and win more customers with the same dollars.

Long Tail Keywords for SEO and SEM

In addition, research shows why long-tail keywords are good for search engine optimization (SEO) as well as search engine marketing (SEM). According to Neil Patel, long-tail terms will help you “generate organic search traffic to your website. They’re the holy grail of SEO.”

Long-tail searches account for 70% of all queries. Also, the long-tail keywords actually convert at a higher rate because there is more user intent when a searcher is specific with their words.

Why Should I Add Long Tail Keywords?

By expanding your keyword library, you'll see that these keywords typically have a lower cost per click and less competition. Therefore, you'll potentially receive a higher click through rate and higher position for less budget.

Another benefit of adding more long tail keywords is that you are spreading out your possible reach to other potential visitors that you haven't explored. By testing new related keywords you can easily find new opportunities to scale. We recommend that you create targeted landing pages when targeting new use cases or audiences.

How Should I Set Up New Keywords in My Campaigns?

When adding a large amount of new keywords, you should ensure that they are being added to the most relevant Ad Groups in the campaigns for best possible performance. The Responsive Ads should include these new keywords in the headlines and sometimes in the description. You can always add new Ad Groups as tests and try out a new cluster of keywords to see how performance goes.

Additionally you'll want to make sure you consider the different match types when adding long tail keywords. If they are lower volume, it's best to add as Phrase or Broad match so you can get some activity. Exact Match can be used but many times we see very limited search volume. Google will give status of "low search volume" and you probably won't see any impressions come through.

Is it time to find your long-tail keywords? Data Bid Machine can help! Reach out to Schedule Demo Today.

What does Data Bid Machine Do?

Data Bid Machine uses machine learning to uncover the long-tail keywords for your website. Our deep learning algorithms will find terms you may not realize are sending you traffic organically or from similar paid search queries.

Also, Data Bid Machine looks at your competitors to see what keywords they are buying. Using this competitive intelligence, we suggest additional long tail keywords that will help you grab more visitors.

Additionally, there are third party tools and even Google search results that we aggregate ideas from and find the best related keywords that you aren't currently buying.

Data Bid Machine creates themed ad groups within your Google Ads SEM campaigns to organize and cluster the keywords that will generate more traffic for your PPC ads.

Our strategy is to uncover the newest trending upwards keywords and add those to your campaigns in the most relevant spot for best potential performance.

Once the campaigns are running, Data Bid Machine will update CPC bids on a daily basis either up or down depending on performance and conversions. AI technology increases and decreases bids to optimize your budget and give you the most performance possible.

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