Benefits of Using Long Tail Keywords in Paid Search Strategy

Updated: Jun 8

Buyers of Google Adwords are chasing the “head” keywords and driving up their costs.

There is a huge opportunity in keywords with natural language patterns as search behaviors evolve. Long-tail keywords are hard to find and optimize without machine learning or deep learning.

Online Search Behaviors

Online searches with keyword patterns are changing rapidly. Many searchers are asking questions like: ”how to set up a Google Adwords account” or ”what is the best air fryer”. We are seeing longer form searches (more natural language-based) which is further creating challenges to manage scale. However, there are opportunities to find better patterns, reduce costs, and win more customers with the same dollars.

Long Tail Keywords for SEO and SEM

In addition, research shows why long-tail keywords are good for search engine optimization (SEO) as well as search engine marketing (SEM). According to Neil Patel, long-tail terms will help you “generate organic search traffic to your website. They’re the holy grail of SEO.”

Long-tail searches account for 70% of all queries. Also, the long-tail keywords actually convert at a higher rate because there is more user intent when a searcher is specific with their words.

Is it time to find your long-tail keywords? Data Bid Machine can help!

What does Data Bid Machine Do?

Data Bid Machine uses machine learning to uncover the long-tail keywords for your website. Our deep learning algorithms will find terms you may not realize are sending you traffic.

Data Bid Machine creates clusters of ad groups within your Google Ads SEM campaigns to organize the long-tail keywords that will generate more traffic for your PPC ads.

Once the campaigns are running, Data Bid Machine will update CPC bids on a daily basis either up or down depending on performance and conversions. AI technology increases and decreases bids to optimize your budget and give you the most performance possible.

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