SEO & SEM FAQs
Here are answers from Data Bid Machine to all of your biggest questions. We know that the MarTech & AdTech space has lots of lingo and acronyms, so we are sharing our knowledge about digital marketing speak and more explanation around SEO & SEM terms.
What is CPC?
CPC is an acronym for cost-per-click, which is the amount you as a company are paying per visitor who clicks on your page. These paid marketing campaigns are referred to as “PPC campaigns” also known as “Pay-per-click” Campaign. With PPC ads, several factors are taken into account before finally getting to the right price-per-click. Things like your website quality score, the maximum amount you (as a company) are willing to bid, and your ad rank in comparison to competitors with the same content and keywords as you are all huge factors that come into play for your cost-per-click campaign.
What is SEO?
SEO stands for “Search Engine Optimization” or; In easier words, it's the method of enhancing the website's exposure for related searches. The more accessible you are, the more people are drawn to your business.
What does SEM stand for?
What is a negative keyword?
For example, if you have a pizza website, but do not offer plant-based meat options, you may want to put “Plant-Based” Pizza as a negative key word so that you aren’t directing users looking for plant-based pizza to your website.
How can you improve CTR in Google Ads?
How can you lower CPC in Google Ads?
CPC stands for “Cost Per Click.” There are a few ways to lower CPC. The keyword’s quality score is a huge factor in the price you pay per click. If your quality score is low then your cost per click will be higher than your competitors who may have a higher quality score. Your quality score is the metric Google assigns based on performance. If you have strong metrics, Google knows you are delivering the user a quality experience. Another way to lower CPC would be to manage your bids regularly. By making adjustments to bids and position that you gain to be displayed, you can reduce your CPC.
What is a Bounce Rate?
In simple terms bounce rate is when a customer lands on your website and immediately leaves without proceeding onto other pages or taking action while on the site. Higher bounce rate usually equates to lower conversions which is not good news in most cases. Having a high bounce rate and low conversions ultimately lowers your sites quality score, ranking, and increases cost per click. While having a lower bounce rate shows that you have a great user experience and you will see more conversions, higher quality score, and lower CPC.