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  • Ahmad Akhtar

8 Best PPC Management Software - Top PPC Tools for Marketers

Updated: Aug 16, 2023

Pay-per-click (PPC) is one of the most direct and quickest ways for businesses to get in front of their target audience. However, as with anything that offers excellent rewards, PPC also presents its own challenges. PPC management software tools help digital marketers hit the bullseye, every single time.

PPC Software
PPC Software

This article discusses the best PPC software options available for digital marketers to ensure your campaigns aren't just seen but genuinely make an impact.

What is PPC Management Software?

PPC Software, or Pay-Per-Click Software, is a specialized digital tool that aids marketers in planning, executing, monitoring, and optimizing online advertising campaigns. Essentially, it’s the command center from where marketers can view the entire landscape of their ad campaigns and make informed decisions based on real-time data and analytics.

The digital landscape is vast and ever-evolving. Given the multitude of platforms, ad formats, and target audience segments, managing a PPC campaign manually can be an arduous, error-prone process. The primary purpose of top PPC software is to simplify and enhance the efficacy of digital advertising efforts.

  1. Streamlined Campaign Management: Instead of juggling between different platforms like Google Ad campaigns, Bing Ads, Microsoft ads, Facebook ads, or social media advertising portals, PPC software centralizes your campaigns, giving you a unified dashboard to operate from.

  2. Data-Driven Decisions: With in-depth analytics, PPC software also provides insights into how ads are performing. This ensures advertisers don't just rely on gut feelings but make decisions anchored in tangible metrics.

  3. Budget Optimization: One of the prime challenges in PPC is budget allocation. The software assists in making sure every penny is well-spent, targeting ads where they'll generate the highest return on investment.

  4. Automated Bidding Strategies: Modern PPC software employs algorithms that can automatically adjust bids on specific keywords or audience segments, ensuring maximum visibility at optimal costs.

  5. Time Efficiency: Instead of manual adjustments and monitoring, the automation and integration features of PPC software save valuable time, allowing marketers to focus on strategy and creativity.

The 8 Best PPC Management Software of 2023 for Digital Marketers

1. DataBidMachine PPC Automation Software

Our PPC tool gives you a holistic approach to running and managing PPC advertising campaigns. Our PPC platform helps businesses and marketers boost ROI on PPC ad spend and target the right keywords at the right time. Key features of our powerful PPC management platform include:

Metrics Overview

The Metrics Overview feature provides a bird’s eye view of your campaigns. At a glance, you can see essential figures, from click-through rates to conversion metrics, ensuring you’re always in the know and can make informed decisions promptly.

Negative Keywords

This feature is a true game-changer. You can easily identify and eliminate irrelevant keywords that might be draining your budget without delivering results. Our PPC marketing software ensures you get the most bang for your buck.

Runaway Spenders

Keeping a tight leash on your ad spend is crucial, and this is where the Runaway Spenders feature comes in. The keyword research tool flags ads or keywords that are consuming a disproportionate amount of your PPC budget without the desired ROI. This way, you can quickly recalibrate and redirect funds to more profitable avenues.

PPC Audits

Regular health checks are good for PPC campaigns. With the right PPC Audits feature, DataBidMachine performs a comprehensive analysis of your campaigns, identifying potential bottlenecks, areas of improvement, and strategies that are paying off.

Budget Tool

Budget management can make or break a PPC campaign. DataBidMachine's Budget Tool allows you to set, track, and manage your PPC advertising budget with ease. Whether you're aiming for aggressive growth or a steady, sustained campaign, this tool ensures your funds are utilized optimally.

Request a demo for our PPC Software.

2. SpyFu - Best PPC Software Solution

SpyFu emerges as an exceptional intelligence platform that is designed with the key objective of competitive insights in mind. SpyFu offers users the ability to 'spy' on their competitors' strategies in the digital realm.

Main Features of SpyFu:

  • Keyword Research: Discover which keywords your competitors rank for, their PPC strategies, and organic search approaches.

  • Ad History: This feature offers a time-machine-like experience, allowing users to view competitors' ad variations over the past decade.

  • Domain Comparison: Pit your domain against competitors and draw insights from comprehensive data visualization comparisons.

  • SEO Reports: Dive deep into detailed SEO reports, identifying strengths, weaknesses, and areas of opportunity.

  • Backlink Analysis: Understand who's linking to your competitors and identify potential partnership or backlink opportunities for your own site.

  • Unlimited Search and Downloads: While many platforms cap searches or downloads, SpyFu offers unlimited access, ensuring marketers aren’t constrained.

  • In-depth Competitor Analysis: SpyFu isn't just about numbers; it provides qualitative insights, painting a clearer picture of competitors' strategies and their evolution.

Pricing Details

PPC Management Software

  • Basic Plan: Priced at $39/month, this plan caters to beginners and offers core features with some limitations.

  • Professional Plan: At $79/month, this is ideal for seasoned marketers looking for deeper insights, offering more reports and advanced tools.

  • Team Plan: Designed for collaborative teams, it's priced at $299/month and includes team-sharing features, API access, and more.

3. Similarweb - Top PPC Tool to Automate PPC Campaigns

When it comes to peeling back the layers of the digital realm, few platforms are as comprehensive as Similarweb. This platform stands as a digital intelligence tool that offers insights into any website or app's traffic and Google ads performance metrics. From budding startups to industry giants, businesses leverage Similarweb to craft informed strategies.

Main Features:

  • Website Analysis: Delve into traffic metrics, engagement statistics, and referral sources for any website. Understand where visitors come from, how long they stay, and what content keeps them engaged.

  • Industry Analysis: Get a pulse on entire sectors, spotting trends, challenges, and opportunities. Discover the top players, the rising stars, and the overall health of specific industries.

  • Keyword Analysis: Decode the organic and paid search strategies of competitors. Understand which keywords drive traffic and how they rank in search results.

  • Mobile App Analytics: As the digital landscape extends beyond browsers, Similarweb offers insights into app performances, user engagement metrics, and download statistics.

  • Audience Insights: Get a snapshot of a website's audience demographics, interests, and other essential behavioral metrics.

  • Global Data Coverage: With data from millions of websites and apps, Similarweb offers a macro and micro view of the digital ecosystem, spanning multiple countries and industries.

  • API Integration: For businesses looking to integrate Similarweb's insights into their own systems, the platform offers robust API solutions.

Similarweb Pricing Structure

Similarweb PPC

1. Starter

Who it's for: Entrepreneurs who are diving into website traffic analysis and competitive research, keen on understanding the digital landscape without being overwhelmed.


  • Billed yearly: $125 per user/month

  • Month-to-month: $149 per user/month

2. Professional

Who is it for? Tailored for professionals who are in the process of crafting a robust marketing strategy and want to understand their competitive standing in the digital arena.


  • Billed yearly: $333 per user/month

  • Month-to-month: $399 per user/month

3. Team

Who is it for? Designed for cohesive digital marketing agencies that employ a multi-channel strategy, aiming to amplify their digital footprint and outperform competitors.

Price: Custom pricing based on specific needs.

Users: Up to 5

4. Enterprise

Who is it for? Large-scale organizations eyeing data-driven expansion. Perfect for those seeking to leverage vast datasets to bolster business growth and achieve digital supremacy.

Price: Custom pricing tailored to the organization's unique requirements.

Users: Up to 10

4. Mixpanel

Mixpanel is designed to help companies analyze and improve user interaction with web and mobile applications. Mixpanel allows businesses to dive deep into user engagement, optimize experiences, and drive growth.

Main Features:

  • Event-based Tracking: Instead of just viewing pageviews, Mixpanel allows you to track specific actions users take, such as clicks, form submissions, and more.

  • Retention Analysis: Understand how often users return to your app or website after their first visit. Identify factors that boost retention and areas of potential churn.

  • Funnels: Visualize the user's journey and pinpoint where they drop off. This is invaluable for improving conversions and streamlining the user experience.

  • User Profiles: Aggregate data on individual users, painting a holistic picture of their behavior, preferences, and engagement.

  • A/B Testing: Test different versions of your app or site to see which performs best in real-world scenarios.

  • Real-time Data: Unlike some platforms that batch-process data, Mixpanel offers insights in real-time, enabling businesses to make swift decisions.

  • Machine Learning Insights: Utilizing advanced algorithms, Mixpanel can highlight anomalies or unexpected behaviors, guiding your attention to areas of interest.

  • User-Centric Model: While many platforms focus on sessions, Mixpanel’s emphasis on individual users offers deeper and more personalized insights.

Mixpanel Pricing Structure

Mixpanel PPC Tools

1. Starter

Who is it for? Ideal for startups or businesses in the early stages, looking to identify their product-market fit and understand basic user interactions.


  • Cost: It's completely free!

  • Data Limit: Up to 20M monthly events

2. Growth

Who is it for? Aimed at emerging businesses or those scaling their operations. This plan caters to teams looking to derive deeper insights and answer more complex user behavior questions.


  • Starting Cost: $20+ per month

  • Data Limit: Up to 100M monthly events

3. Enterprise

Who is it for? Large-scale organizations with expansive user bases and a need for detailed, granular insights. This is perfect for enterprises with larger teams that require a comprehensive view of their user analytics.


  • Starting Cost: $833+ per month

  • Data Limit: From 5M up to 100M+ monthly events

5. Optmyzr - The Right PPC Ads Tool

Optmyzr is an acclaimed PPC management platform crafted to simplify the lives of digital marketers. Integrating seamlessly with popular advertising platforms like Google Ads, Microsoft Advertising, and Amazon Ads, it offers a suite of tools designed to optimize campaigns, automate tasks, and deliver powerful analytics.

Main Features:

  • One-Click Optimizations: Quickly identify and implement campaign improvements with actionable recommendations.

  • Data Insights: Dive deep into campaign metrics with visual reports, helping marketers understand performance trends and areas of opportunity.

  • Rule-Based Automation: Set custom criteria for campaign adjustments, allowing for automated tweaks based on performance thresholds.

  • Enhanced Scripts: Boost the power of your PPC campaigns with advanced scripts, offering a more tailored automation and optimization experience.

  • PPC Reporting Tool: Generate detailed, visually appealing reports that can be shared with stakeholders, providing clarity on campaign performance.

  • Holistic Platform: Beyond just optimizations, the platform covers everything from bid management to advanced reporting, serving as a one-stop shop for PPC professionals.

  • Expert Support: Optmyzr is known for its responsive customer support, offering expert insights and guidance to users.

  • Continuous Upgrades: The platform is regularly updated with new tools and features based on the evolving needs of digital marketers and industry shifts.

Optmyzr Pricing Structure:

The pricing structure of Optmyzr is based on the total ad budget for a month. Please check the Optmyzr pricing.

Top Free PPC Tools

1. Google Keyword Planner for Google Ads

Google Keyword Planner is an integral part of Google Ads. It's designed to help advertisers research keywords for their campaigns. Whether you're starting a new campaign or refining an existing one, this tool provides valuable insights into keyword performance and potential.

Key Features:

Keyword Research: Discover new keyword ideas related to your product, service, or target audience.

Search Volume Data: Gain insights into the average monthly search volume for specific keywords over a period.

Keyword Forecasts: Predict performance metrics like clicks, conversions, and estimated costs for your list of keywords.

Why Use It:

It's directly integrated with Google Ads, ensuring the data is accurate and relevant for advertisers using the Google platform. Additionally, its intuitive interface makes keyword research a breeze, even for beginners.

2. Google Analytics

Google Analytics is a comprehensive web analytics tool that provides insights into how users interact with your website. For PPC campaigns, it offers valuable data on what users do after clicking on your ads.

Key Features:

Audience Insights: Understand who your visitors are, where they come from, and how they engage with your content.

Conversion Tracking: Monitor the paths users take towards completing a conversion and identify potential bottlenecks.

Integration with Google Ads: Seamlessly integrate with Google Ads to measure and optimize campaign performance.

Why Use It:

Apart from its comprehensive analytics capabilities, Google Analytics allows you to monitor the ROI of your PPC campaigns. It's a must-have for advertisers seeking to understand user behavior and optimize campaign performance.

3. Google Trends

Google Trends offers insights into the popularity of search queries over time. It's an invaluable tool for understanding market trends, seasonal shifts, and emerging topics.

Key Features:

  • Trending Searches: Discover what terms are currently trending in your region or globally.

  • Interest Over Time: Visualize the search interest of specific keywords over a selected period.

  • Geographic Insights: Understand which regions or countries have the highest interest in particular search terms.

Why Use It:

Google Trends is perfect for spotting emerging trends or understanding seasonality in Google search behavior. For PPC marketers, it can guide campaign strategies by highlighting when and where to target specific keywords.

Why DataBidMachine's PPC Software is the Best PPC Tool for You?

DataBidMachine's PPC Management Software is designed with the unique challenges of modern digital marketers in mind. Every feature, from metrics overview to runaway spenders tracking, has been meticulously crafted to cater to your PPC requirements.

While we're confident in the capabilities of DataBidMachine's PPC Management tool, we believe the best way to truly understand its potential is to see it in action.

Experience firsthand how our software can improve your PPC efforts. Explore the features and see the transformative impact our digital marketing automation tool can have on your campaigns.

Whether you're new to PPC or a seasoned pro, DataBidMachine offers a robust, user-friendly platform that helps you manage PPC campaigns and optimize your Google ads account in an efficient, insightful, and enjoyable way.

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