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The people behind the posts

Search strategy written by the senior operators and product team who run the DBM model—not by a content agency.

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DBM

DBM Team

Growth strategy team

The DBM team pairs senior search operators with the platform we run every account through—diagnostics, pacing, forecasting, and reporting kept consistent by software, with judgment supplied by people.

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ES

Ellen Silva

Chief Operating Officer

Ellen runs growth strategy across DBM accounts—paid search, measurement, and the weekly action plans that turn diagnostics into pipeline. She writes about accountability in performance marketing.

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Abdel Tefridj

Chief Executive Officer

Abdel leads DBM's product and engineering—the KPI monitor, action plan, budget tracking, and the LLM performance monitor. He writes about AEO and the software behind accountable marketing.

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