We test how ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews answer your category's high-intent questions, then map where your brand is cited, absent, or misquoted—and which sources the engines prefer over you.
AEO analysis
See exactly how AI engines describe your brand
We map how ChatGPT, Gemini, Perplexity, Copilot, and AI Overviews answer your category's high-intent questions—where you're cited, absent, or misquoted—and hand you a prioritized fix list in plain English.
The problem
Why most brands can't see how AI describes them
The standard answer to this channel is more activity. DBM's answer is a better truth layer first—then activity aimed at revenue.
- AI answers are shaping buying decisions—and nobody on your team knows what ChatGPT, Gemini, Perplexity, or Copilot actually say about your brand.
- Where you're cited, absent, or misquoted is hidden inside black-box engines with no baseline to improve against.
- Entity confusion is common: answer systems can't tell which facts belong to you versus a competitor.
- Classic SEO reporting shows rankings and clicks, which tells you nothing about your standing in AI answers.
The DBM approach
How DBM runs an AEO analysis
The analysis runs on the DBM LLM performance monitor, so every finding is tied to a query you can re-measure.
- Map your category's high-intent questions across ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews.
- Capture where you're cited, where you're absent, and where the AI gets your facts wrong.
- Compare your standing against competitors and the sources answer engines prefer to cite.
- Deliver a prioritized readout—entity fixes, content gaps, and quick wins—in plain English.
FAQ
AEO analysis — the practical questions
Questions about AEO analysis.
You get a prioritized readout: entity fixes, content gaps, and citation opportunities ranked by how much buyer visibility they can recover.
No. The analysis stands alone. Many teams use it to build an internal roadmap first, and a visibility program is available if you want us to run it.
A plain-English report with a repeatable query baseline, screenshots of current AI answers, and an ordered fix list you can act on—or hand back to us.
Your next growth opportunity
See what's capping your growth.
A senior strategist reviews your account, tracking, and lead quality—and gives you a prioritized readout in plain English.