Speed to launch

Legal firm

Legal

A legal firm needed senior strategy and fast campaign launches—and treated DBM as an extension of the in-house team from the first week.

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Record timeCampaigns launched with the in-house team
On targetQualified conversions at the firm's agreed cost

Challenge

Where the account stood

The firm needed to stand up paid campaigns quickly with disciplined cost controls, while keeping compliance-aware messaging and lead-quality standards intact.

We view the Data Bid Machine team as an extension of our team. They have helped us strategize and launch campaigns in record time. We've seen excellent results in the amount of conversions flowing in at the right cost.

William C. Voight IIGeneral Counsel

Approach

What DBM did

DBM strategists worked directly with the firm's leadership, structuring campaigns for launch speed and mapping conversion targets to the firm's definition of a qualified matter.

1

Structured and launched campaigns in record time against an agreed cost target.

2

Managed keyword sets, messaging, and match coverage for a compliance-sensitive category.

3

Reported on conversion quality at target cost rather than vanity clicks.

Services involved

What made this work

More customer results

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