24/7 operations

National staffing company

Staffing

A national staffing advertiser kept Monday budget intact when a broken landing path was caught on a Saturday—before spend could compound overnight.

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Caught SaturdayBroken landing path stopped before Monday spend
24/7A human operator answered the alert

Challenge

Where the account stood

With high-volume auctions across a national footprint, the account needed anomaly detection and a human response outside standard business hours.

A broken landing path was caught on a Saturday before Monday spend could torch the week. That single catch more than paid for the engagement.

Elena R.Director of Digital, national staffing

Approach

What DBM did

DBM's follow-the-sun operating model paired automated anomaly alerts with an operator who acted before spend could torch the week.

1

Monitored landing-path health and conversion signals around the clock.

2

Escalated anomalies to the right operator on the right shift.

3

Contained the issue before Monday morning spend.

Services involved

What made this work

More customer results

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