Blogs
Search strategy worth stealing
Field notes from running accountable paid, organic, and AEO programs—no fluff, no secrets withheld.
3 posts
Effective Marketing Strategies: Be an Impactful Marketer in 2023
Marketers are expected to deliver results. Marketing teams have a budget to spend, but they must show the return on investment. Whether they are tasked with driving leads, eCommerce revenue, search engine optimization SE
Ellen SilvaRead 
Consider Google’s Call-Only Ads to Drive High Intent Business
Have you heard about Google’s Call-Only ads, but aren’t certain if you should try them out? We are here to help you navigate and learn more about this different ad type. What is a Call-Only Ad? A Call-Only Ad only shows
Ellen SilvaRead 
PPC for Financial Services: Best Practices for Banking and Loan Ads
Pay-per-click (PPC) advertising is a game-changer for financial services companies. By utilizing PPC marketing, financial institutions can effectively reach their target audience and promote their banking and loan produc
Ellen SilvaRead Keep reading, then act
See this strategy on your account.
The Growth Gap Analysis applies the thinking from these posts to your actual account, tracking, and lead quality.